Redefining innovation at the University of Rochester
The iZone brand book represents a bold reimagining of how we communicate innovation at the University of Rochester. Every element has been carefully crafted to inspire and empower the next generation of innovators.
A cohesive system of colors, typography, and imagery that captures the spirit of innovation.
Comprehensive rules and examples for maintaining brand consistency across all touchpoints.
Real-world examples of how the brand comes to life in digital and physical spaces.
Every detail has been thoughtfully designed to create a cohesive and impactful brand experience.
Primary and secondary logo variations with clear usage guidelines and spacing rules.
A carefully selected color system that reflects innovation and creativity.
A modern type system with clear hierarchy and application guidelines.
Guidelines for web, social media, and digital marketing materials.
Specifications for business cards, brochures, and promotional materials.
Standards for physical spaces, signage, and event materials.